Professional athletes can play a significant role in generating social impact in their communities. This, in many ways, can be very positive for the athlete. It grants them a spotlight and a platform for them to have their voice heard, and their actions seen. Though, for some athletes, it can be difficult to know where to start, especially as some professional athletes face public pressure to give—not only to the causes they find important, but also to the communities that played a role in their life. Athletes can actually leverage their corporate sponsors to provide their additional support for causes they care about and in ways that amplify their efforts.
Donation Clauses
Donation Clauses in contracts explicitly state the desired amount to be donated to your organization of choosing. This can be expressed as a percent of your full contract amount, or as a designated dollar amount. These clauses are agreed upon by both parties but generally facilitated by one before a determined date and time.
Donation clauses can also include tangible products or items, depending on the parties engaged in the contract. These donations are usually in the form of merchandise that can be utilized, up to an agreed upon equal dollar value.
Cause Marketing Partnerships
Cause marketing partnerships bring greater awareness and advocacy to the organizations, causes or communities that you care most about. These types of engagements utilize marketing channels and the platforms of each party to educate the public and try to mobilize them to action.
Community Engagement
Community engagement stipulations in contracts carve out specific hours to be actively involved either through volunteerism, community site visits, or event attendance. These engagements can be for already existing opportunities, or for jointly created opportunities.
The Benefits
Build stronger relationships with your business partnerships for a greater purpose.
Contribute positively, increasing donations and bringing more people into the fold for the causes that you care about.
Establish your personal brand by serving as a strong business partner and community leader.
NorthRock X partners with athletes, entertainers, entrepreneurs, and executives to reduce complexity, create clarity, and expand what’s possible. We seamlessly deliver financial and lifetyle services uniquely tailored to fit your needs.
The information presented is for informational purposes is not intended to constitute financial, investment, legal, or tax advice. Before making any financial decisions or engaging in philanthropic activities, consult with qualified professionals, including financial advisors, tax experts, and legal counsel.